Digital Campaign
The Ulta + Target campaign goal was to inspire and remind Target guests to discover beauty products & make it simple to find self-care routines that enhance their ongoing journey of wellbeing. This was part of an ongoing full-omni channel campaign.
My Role, Design / Art Direction
Animation, James Kilgore
For Target Creative
Employee Safety Campaign | Print & Digital
The Be The One campaign, was to bring awareness and drive action for Great River Energy employees to encourage them to take their annual safety training. Through on-site signage, wearables and an animated training video, employees were empowered to be bold and speak up for safety.
My Role, Design / Art Direction
Client, Great River Energy
Animation, Kelly Green
Agency, Bold Orange
Brand Identity | Packaging
The Twin Cities Co-Op needed a brand and packaging label refresh for their local fresh cut fruits and vegetables pre-cut line, that better represented their local community and strong local food system. This new brand identity reflects a trustworthy, local, fresh and healthy choice for customers on the go, looking for fresh and organic food options on the shelves at their local co-op.
My Role, Designer
Client, Twin Cities Co-Op
Digital Campaign
Target takes a full omni-channel approach for their Holiday marketing campaign. As part of the digital team, these were digital display banners created for the holiday campaign, to engage guests online and tell a story for guests to relate to when they are in that “in a pinch” moment over the holidays and remind them to count on Target for all their last minute needs! They feature lifestyle photography of guest around the holidays in moments we can all relate to highlighting Target’s Ease services.
My Role, Design / Art Direction
Animation, James Kilgore
For Target Creative
Campaign | Email | Social | Print
SnowCheck is a 3 week period where Polaris launches its new product lineup, customers get access to exclusive models, technology, customizations and the best warranty of the year. The campaign focuses on the benefits of building the sled of your dreams and ride confidently with pride in your selections. The goal of this campaign is to generate excitement for the launch and encourage SnowCheck purchases.
My Role, Design / Art Direction
Creative Director, Tom Lord
Client, Polaris
Agency, Bold Orange
From emails to social campaigns, digital content serves as a doorway into a brand. And is an important communication tool for consumer engagement for retail brands.
Print | Digital | Social Media
A Minneapolis based real estate and property development company needed a brand refresh to reflect their new properties, attract new business and recruit new employees to their growing company. The Greco brand needed to look and feel as modern and innovative as their company was. A more user friendly and updated website with new photography was designed to showcase their portfolio of services, a modern print piece to highlight their properties and promote Greco, along with social media templates provided to attract top talent to join the Greco team.
My Role, Design / Art Direction
Client, Greco
Creative Director, Jason Hammond
Agency, Bolster
Brand Identity | Website | Merchandise
A passionate pair of yoga instructors needed a brand identity to represent their new yoga retreat company. A company created with the intention of blending yoga + nature, and inviting every soul to treat themselves to time away so they can reconnect with something so much bigger than themselves. The lotus flower is a huge symbol in the yoga world. Something so beautiful it can be grown from the muddiest of waters. It symbolizes purity of heart and mind, the seven dots in the lotus are for our chakras, the upside down triangle represents water, while the moon & star represents their hope to always be connected to Mother Nature on their retreats.
My Role, Design/ Art Direction
Client, Angie Fanelli
Experiential | Point-of-Purchase
Tylö Saunas, a well-known European Wellness brand, new to the US market, needed an in-store experience to showcase their new product in the US and on-line presence to follow. Without brand guides yet established for the US, we brought the Tylö brand to life with a styleguide and moodboard to set the tone and established a suite of design assets to build awareness, drive interest and educate customers in spa dealerships.
My Role, Design / Art Direction
Client, Watkins Wellness Brands
Agency, Bold Orange
Brand Identity | Apparel Graphics | Website
A pair of best friends, soulmates they’d say, wanted to create a clothing brand that reflected their beliefs, that life is all about feeling good and every soul is beautiful. This brand of clothing is for the movers, the dreamers, and the ones that want to give and receive good vibes. Everything from their name, brand identity and clothing collections embodies their mantra, to always feel good, do good, be good, and let your soul shine.
My Role, Designer
Client, Angie Fanelli
Brand Launch | Digital Content
Hallmark’s new gifts line, modern collection of glassware, stationary and office decor. I developed the style guide, led the art direction for product design and brand strategy for social and digital channels.
My Role, Design and Art Direction
Photography, Union Hill Studio
Creative Director, Jodi Abbott
For Hallmark Cards, Inc
Branding | Social Media | Event Campaign
Viverant is in the business of helping people move better. It is an industry leading company in physical therapy with a variety of service offerings. A brand audit and overall brand refresh was done to better position themselves in the physical therapy space and a social media strategy was developed with content to educate and engage with their audience and make them stand out as the expert in physical therapy.
In addition a “Movement Mania” marketing campaign was created to announce their partnership with Anytime Fitness. A multi-channel marketing effort went out along with an in-studio event to generate new business for Viverant.
My Role, Designer / Art Director
Creative Director, Jason Hammond
Agency, Bolster
Branding | Experiential Design
A new high-end residential and multi-use building located in a neighborhood of Edina needed a brand identity. The brand needed to attract and attain residents for this coveted area. The Lorient look is sophisticated and charming with historical nod to the cities Irish heritage to compliment with the surrounding area.
Visit the website
My Role, Art Direction & Design
Creative Director, Jason Hammond
Agency, Bolster
Digital | Social Media
Post Cereal recently acquired the Three Sisters brand of cereals and needed to create content for their multiple social media platforms. They needed to feature the cereals in a variety of ways to help prompt consumers to think of new ways to incorporate the cereal in their breakfast routines and for overall brand awareness.
My Role, Art Direction/Photography
Client, Post Consumer Brands
I enjoy exploring a variety of styles in typography and illustration to meet clients needs from retail, product application to social campaigns.
From campaigns to clothing labels, developing a logo to stand out and differentiate your cause or business is one of my favorite challenges to explore as a designer.
