Melissa Kiefer

As a new partnership with Target, we helped Ulta Beauty make a splash with a digital campaign. The goal was to inspire and remind Target guests to discover beauty products & make it simple to find self-care routines that enhance their ongoing journey of wellbeing. This was part of an ongoing full-omni channel campaign.

My Role, Designer and Art Direction
Animation, James Kilgore
For Target Creative

The Be The One safety campaign, was to bring awareness and drive action for Great River Energy employees to encourage them to take their annual safety training. Through on-site signage, wearables and an animated training video, employees were empowered to be bold and speak up for safety.

My Role, Designer and Art Direction
Client, Great River Energy
Animation, Kelly Green
Agency, Bold Orange

Brand Identity | Packaging

The Twin Cities Co-Op needed a brand and packaging label refresh for their local fresh cut fruits and vegetables pre-cut line, that better represented their local community and strong local food system. This new brand identity reflects a trustworthy, local, fresh and healthy choice for customers on the go, looking for fresh and organic food options on the shelves at their local co-op.

My Role, Designer
Client, Twin Cities Co-Op

Digital Campaign

The holidays is an important selling season for Target and their customers. These digital display banners created for the holiday campaign, reminds guests to shop at Target for the “in a pinch” moments over the holidays. They feature lifestyle photography of guest around the holidays in moments we can all relate to highlighting Target’s Ease services.

My Role, Design / Art Direction
Animation, James Kilgore
For Target Creative

Print | Digital | Social Media

A Minneapolis based real estate and property development company needed a brand refresh to reflect their new properties, attract new business and recruit new employees to their growing company. The Greco brand needed to look and feel as modern and innovative as their company was. A more user friendly and updated website with new photography was designed to showcase their portfolio of services, a modern print piece to highlight their properties and promote Greco, along with social media templates provided to attract top talent to join the Greco team.

www.choosegreco.com

My Role, Design / Art Direction
Client, Greco
Creative Director, Jason Hammond
Agency, Bolster

Experiential | Point-of-Purchase

Tylö Saunas, a well-known European Wellness brand, new to the US market, needed an in-store experience to showcase their new product in the US and on-line presence to follow. Without brand guides yet established for the US, we brought the Tylö brand to life with a styleguide and moodboard to set the tone and established a suite of design assets to build awareness, drive interest and educate customers in spa dealerships.

My Role, Design / Art Direction
Client, Watkins Wellness Brands
Agency, Bold Orange

Brand Identity | Website | Merchandise

A passionate pair of yoga instructors needed brand identity to represent their new yoga retreat company. A company created with the intention of blending yoga + nature, and inviting every soul to treat themselves to time away so they can reconnect with something so much bigger than themselves. The lotus flower is a huge symbol in yoga practices and symbolizes purity of heart and mind, the seven dots in the lotus are for our chakras, while the moon & star represents being surrounded by nature on every retreat.

My Role, Design/ Art Direction
Client, Angie Fanelli

Branding | Social Media | Event Campaign

Viverant is in the business of helping people move better. It is an industry leading company in physical therapy with a variety of service offerings. A brand audit and overall brand refresh was done to better position themselves in the physical therapy space and a social media strategy was developed with content to educate and engage with their audience and make them stand out as the expert in physical therapy.

In addition a “Movement Mania” marketing campaign was created to announce their partnership with Anytime Fitness. A multi-channel marketing effort went out along with an in-studio event to generate new business for Viverant.

My Role, Designer / Art Director
Creative Director, Jason Hammond
Agency, Bolster

Brand Identity | Apparel Graphics | Website

A pair of best friends, soulmates they’d say, wanted to create a clothing brand that reflected their beliefs, that life is all about feeling good and every soul is beautiful. This brand of clothing is for the movers, the dreamers, and the ones that want to give and receive good vibes. Everything from their name, brand identity and clothing collections embodies their mantra, to always feel good, do good, be good, and let your soul shine.

My Role, Designer
Client, Angie Fanelli

Brand Launch | Digital Content

Hallmark’s new gifts line, modern collection of glassware, stationary and office decor. I developed the style guide, led the art direction for product design and brand strategy for social and digital channels.

My Role, Design and Art Direction
Photography, Union Hill Studio
Creative Director, Jodi Abbott
For Hallmark Cards, Inc

Branding | Experiential Design

A new high-end residential and multi-use building located in a neighborhood of Edina needed a brand identity. The brand needed to attract and attain residents for this coveted area. The Lorient look is sophisticated and charming with historical nod to the cities Irish heritage to compliment with the surrounding area.

Visit the website

My Role, Art Direction & Design
Creative Director, Jason Hammond
Agency, Bolster

Campaign | Email | Social | Print

SnowCheck is a 3 week period where Polaris launches its new product lineup, customers get access to exclusive models, technology, customizations and the best warranty of the year.  The campaign focuses on the benefits of building the sled of your dreams and ride confidently with pride in your selections. The goal of this campaign is to generate excitement for the launch and encourage SnowCheck purchases.

My Role, Design / Art Direction
Creative Director, Tom Lord
Client, Polaris
Agency, Bold Orange

Brand Identity | Print | Web Design

A real estate and property development firm was developing a new living complex located in the Loring Park neighborhood of Minneapolis called Marquee. While the property’s name and logo had been developed, other branded items, sales materials and digital assets were still needed to successfully market this new building to prospective renters. The logo needed to be expanded upon to build a brand identity around it. Key branded elements, including brand positioning, brand guidelines, sales materials and digital assets for Marquee were created.

Visit the website

My Role, Art Direction and Design
Creative Director, Jason Hammond
Agency, Bolster