Digital | Integrated Campaign
This is the digital work I developed for Ricoh's TMI campaign, an integrated campaign to educate and recruit new employees with digital ads, landing pages and videos. I concepted and led the animations for multiple websites and created a brand toolkit for the campaign to leverage and use to design social and digital banners that directs visitors to the sites.
This campaign won Silver and Gold Dot.com award for Web and digital creativity.
Client, MRM
My Role, Art Director
Digital Campaign
The Ulta + Target campaign goal was to inspire and remind Target guests to discover beauty products & make it simple to find self-care routines that enhance their ongoing journey of wellbeing. This was part of an ongoing full-omni channel campaign.
My Role, Design / Art Direction
Animation, James Kilgore
For Target Creative
Digital Campaign
Target takes a full omni-channel approach for their Holiday marketing campaign. As part of the digital team, these were digital display banners created for the holiday campaign, to engage guests online and tell a story for guests to relate to when they are in that “in a pinch” moment over the holidays and remind them to count on Target for all their last minute needs! They feature lifestyle photography of guest around the holidays in moments we can all relate to highlighting Target’s Ease services.
My Role, Design / Art Direction
Animation, James Kilgore
For Target Creative
The lead Art Director on the Be The One campaign, a safety campaign for Great River Energy employees to encourage them to complete their safety training. The campaign included a clever and bold identity that was translated across print, apparel, posters and an animated safety video integrated into the actual employee training.
My Role, Art Director
Client, Great River Energy
Video Production, Kelly Green
Agency, Bold Orange
Brand Identity | Packaging
The Twin Cities Co-Op needed a brand and packaging label refresh for their local fresh cut fruits and vegetables pre-cut line, that better represented their local community and strong local food system. This new brand identity reflects a trustworthy, local, fresh and healthy choice for customers on the go, looking for fresh and organic food options on the shelves at their local co-op.
Client, Twin Cities Co-Op
My Role, Designer
Brand Identity | Website | Merchandise
A passionate pair of yoga instructors needed a brand identity to represent their new yoga retreat company. A company created with the intention of blending yoga + nature, and inviting every soul to treat themselves to time away so they can reconnect with something so much bigger than themselves. The lotus flower is a huge symbol in the yoga world. Something so beautiful it can be grown from the muddiest of waters. It symbolizes purity of heart and mind, the seven dots in the lotus are for our chakras, the upside down triangle represents water, while the moon & star represents their hope to always be connected to Mother Nature on their retreats.
Client, Live Breathe Retreat Studio Owners
My Role, Design/ Art Direction
Brand Identity | Apparel Graphics | Website
A pair of best friends, soulmates they’d say, wanted to create a clothing brand that reflected their beliefs, that life is all about feeling good and every soul is beautiful. This brand of clothing is for the movers, the dreamers, and the ones that want to give and receive good vibes. Everything from their name, brand identity and clothing collections embodies their mantra, to always feel good, do good, be good, and let your soul shine.
Freelance Client,
My Role, Designer
Branding | Social Media | Event Campaign
Viverant is in the business of helping people move better. It is an industry leading company in physical therapy with a variety of service offerings. A brand audit and overall brand refresh was done to better position themselves in the physical therapy space and a social media strategy was developed with content to educate and engage with their audience and make them stand out as the expert in physical therapy.
In addition a “Movement Mania” marketing campaign was created to announce their partnership with Anytime Fitness. A multi-channel marketing effort went out along with an in-studio event to generate new business for Viverant.
My Role, Designer / Art Director
Creative Director, Jason Hammond
Agency, Bolster
Print Materials | Digital | Social Media
A Minneapolis based real estate and property development company needed a brand refresh to reflect their new properties, attract new business and recruit new employees to their growing company. The Greco brand needed to look and feel as modern and innovative as their company was. A more user friendly and updated website with new photography was designed to showcase their portfolio of services, a modern print piece to highlight their properties and promote Greco, along with social media templates provided to attract top talent to join the Greco team.
My Role, Art Director and Designer
Creative Director, Jason Hammond
Agency, Bolster
New Product Campaign
BH & G home brand in Walmart needed a new campaign to engage consumers and drive them to shop at Walmart. This campaign concept was chosen that is all about inspiring consumers to create a space that is unique and personal. With inspiring prompts from BH&G, influencers will curate mood boards to share how they refresh their spaces with Walmart. Monthly print ads paired with digital banners, engaging videos and new influencer content will guarantee a fresh new way to engage, and surprise and delight consumers.
Client, Better Home & Gardens
My Role, Design/ Art Direction
As the lead Art Director and designer on the Polaris team, I collaborate with a cross functional team to develop logos and design systems for sales events, direct mail, in-store point of purpose experience at dealers and award-winning campaigns across multi-channel touchpoints for consumers including broadcast, social, email and print.
My Role, Art Director
Creative Director, Tom Lord
Client, Polaris
Agency, Bold Orange
Digital | Social Media
Post Cereal recently acquired the Three Sisters brand of cereals and needed to create content for their multiple social media platforms. They needed to feature the cereals in a variety of ways to help prompt consumers to think of new ways to incorporate the cereal in their breakfast routines and for overall brand awareness.
Client, Post Consumer Brands
My Role, Art Direction/Photography
Video
MOBE prides themselves on helping people live healthier and happier lives. They needed help highlighting the benefits of having a MOBE guide in an easy to understand and engaging way that kept the client patient relationship private. By creating an artistic and animated video for MOBE, it was was able to deliver on explaining the benefits of the guides with a real patient in an authentic and engaging way while keeping the focus on the benefits of utilizing MOBE.
My Role, Art Direction
Motion Graphics, Andrew Tomten
Creative Direction, Jon Thompson
Agency, Bolster
From campaigns to clothing labels, developing a logo to stand out and differentiate your cause or business is one of my favorite challenges to explore as a designer.
