Experiential | Point-of-Purchase
Tylö Saunas, a well-known European Wellness brand, new to the US market, needed an in-store experience to showcase their new product in the US and on-line presence to follow. Without brand guides yet established for the US, we brought the Tylö brand to life with a styleguide and moodboard to set the tone and established a suite of design assets to build awareness, drive interest and educate customers in spa dealerships.
My Role, Design / Art Direction
Client, Watkins Wellness Brands
Agency, Bold Orange
Print | Digital | Social Media | Experiential
Be the One has a simple but critical message: Any employee has the authority to speak up for safety or to stop work if they have a safety concern. Great River Energy has hundreds of employees who work on power lines and in power plants and warehouses where there are higher risks of injuries. In those positions, speaking up or stopping work at the right time can not only keep employees safe — it could potentially save lives. Through on-site signage, wearables and an animated training video, employees were empowered to be bold and speak up for safety.
NRECA Spotlight Award (2025): Recognized for the "Be the One" safety campaign focused on using stop-work authority.
My Role, Designer and Art Direction
Client, Great River Energy
Animation, Kelly Green
Agency, Bold Orange
Great River Energy Safety Campaign video to encourage employees to complete their safety training
Branding | Social Media | Event Campaign
Viverant is in the business of helping people move better. It is an industry leading company in physical therapy with a variety of service offerings. A brand audit and overall brand refresh was done to better position themselves in the physical therapy space and a social media strategy was developed with content to educate and engage with their audience and make them stand out as the expert in physical therapy.
In addition a “Movement Mania” marketing campaign was created to announce their partnership with Anytime Fitness. A multi-channel marketing effort went out along with an in-studio event to generate new business for Viverant.
My Role, Designer / Art Director
Creative Director, Jason Hammond
Agency, Bolster
Brand Launch | Digital Content
Hallmark’s new gifts line, modern collection of glassware, stationary and office decor. I developed the style guide, led the art direction for product design and brand strategy for social and digital channels.
My Role, Design and Art Direction
Photography, Union Hill Studio
Creative Director, Jodi Abbott
For Hallmark Cards, Inc
Brand Identity | Print | Web Design
A real estate and property development firm was developing a new living complex located in the Loring Park neighborhood of Minneapolis called Marquee. While the property’s name and logo had been developed, other branded items, sales materials and digital assets were still needed to successfully market this new building to prospective renters. The logo needed to be expanded upon to build a brand identity around it. Key branded elements, including brand positioning, brand guidelines, sales materials and digital assets for Marquee were created.
My Role, Art Direction and Design
Creative Director, Jason Hammond
Agency, Bolster
