Melissa Kiefer Studio

Brand Launch | Digital Content

Hallmark’s new gifts line, modern collection of glassware, stationary and office decor. I developed the style guide, led the art direction for product design and brand strategy for social and digital channels.

My Role, Design and Art Direction
Photography, Union Hill Studio
Creative Director, Jodi Abbott
For Hallmark Cards, Inc

Brand Identity | Website | Merchandise

A passionate pair of yoga instructors needed brand identity to represent their new yoga retreat company. A company created with the intention of blending yoga + nature, and inviting every soul to treat themselves to time away so they can reconnect with something so much bigger than themselves. The lotus flower is a huge symbol in yoga practices and symbolizes purity of heart and mind, the seven dots in the lotus are for our chakras, while the moon & star represents being surrounded by nature on every retreat.

My Role, Design/ Art Direction
Client, Angie Fanelli

Branding | Social Media | Event Campaign

Viverant is in the business of helping people move better. It is an industry leading company in physical therapy with a variety of service offerings. A brand audit and overall brand refresh was done to better position themselves in the physical therapy space and a social media strategy was developed with content to educate and engage with their audience and make them stand out as the expert in physical therapy.

In addition a “Movement Mania” marketing campaign was created to announce their partnership with Anytime Fitness. A multi-channel marketing effort went out along with an in-studio event to generate new business for Viverant.

My Role, Designer / Art Director
Creative Director, Jason Hammond
Agency, Bolster